Free inter-mobile messaging. Where's the flaw in that?
WhatsApp Messenger is a messenging app that’s available for Nokia, iPhone, Blackberry, and Android phones. WhatsApp uses your 3G or Wi-Fi (when available) and enables you to send messages with friends and family. The key sell here is that there’s no cost attached, but we found ourselves not using the app – it’s just not as simple to use as text messaging. And, while the cost of text messaging is still high for some customers, such as those on Pay as you go deals, for most of us on contract texts are free or near-free. So WhatsApp Messenger, while a good idea in principle, is actually a little useless in practice. While some proprietary messaging apps – BlackBerry Messenger for example – have been successful, that’s normally because they are deeply integrated into the user experience. Unfortunately WhatsApp Messenger doesn’t fulfil this criteria and as such is rather limited in usefulness.
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