Amazon takes on the iBook store on its own device
We have to credit Apple for allowing Amazon’s all conquering Kindle Store onto its territory, but is it justified confidence ahead of its iBook store surge, or a folly that will stop its venture ever getting off the ground.
The Kindle app moves away from the eInk screens on the popular Kindle readers for a well designed, full-colour experience on the iPad. On here, you can also download books straight to the device quickly and easily, but it’s not through a download portal, but through Amazon.com directly.
Although this might appear to be a hassle, it’s very straighforward.
There’s a decent array of classic titles available for free, and many titles are set to be available cheaper than on the iBook Store – mirroring the iTunes vs Amazon MP3 situation.
Flicking through pages is easy as you’d expect, but the iPad’s bright screen doesn’t board the same readability and naturally it isn’t as easy on the eyes as the eInk on the Amazon Kindle devices.
Existing ebooks downloaded to the Kindle Store can be easily transferred onto the iPad too in this neat and tidy package that should give the iBook Store more than a run for its money.
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