Time Magazine
£2.99T3 Rating
5The world's most influential current affairs magazine comes to the iPad, and makes a beautiful initial impression
Time Magazine Review
by Chris Smith on June 27, 2010
Time magazine’s wonderful visuals really come to life thanks to Apple’s tremendous 9.7-inch touchscreen; from the contents navigation menu, to the opening 5 best images of the week feature, the entire experience is a joy to behold.
All of the magazine’s weekly features are in attendance and some are enhanced greatly by the new medium. The 10 Questions with feature is now a video, which turns 30-word print answers into a full five minute interview.
Joe Klein’s brilliant weekly coloumn is now accompanied by a video blog, packed with extra detail and there’s also a hands-on video demonstration of Sony’s PlayStation Move to accompany a feature article. You can even pinch to zoom text to your preferred percentage, with the written word beautifully reproduced.
This really is a shining example of what a magazine on the iPad can be. Beautiful visuals, tonnes of added-value content and a built-in link to Time’s web feed to allow magazine users become more familiar with the publication’s equally high quality web presence.
Like so many other mag’s it’s not cheap at £2.99, but issues will be forever stored on the bookshelf in the app, which is a lovely bonus as TIME isn’t the most durable print magazine on the market.
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