Page 3 comes to the iPad: The digital age has arrived
The Sun Review
by on July 4, 2010
Excuse the generalisation, but we didn’t exactly match iPad ownership with The Sun’s readership, so it came as quite as a surprise when the digital incarnation of Britain’s best-selling newspaper soured to the top of the paid new apps in the App Store’s “News” category.
We can’t see many iPad’s resting on the dashboard of a Ford Transit van or being read over a cup of tea and a fry-up in the greasy spoon caf, mind.
Exclusive to iPad, this edition transfer’s The Sun’s content into digital form and, unlike The Times’ app, includes magazines and supplements. £5-a-month gets you a 28-day subscription and given that the paper costs 40p to buy Monday – Friday and 60p on a Saturday it doesn’t seem like a bad deal and comes as part of Rupert Murdoch’s mission to ensure that no-one gets anything he produces for free.
The app itself is smooth enough in itself, and has a handy online iEdition which allows you to keep up with live news that breaks throughout the day. However, at the moment, the app is still in beta and recent updates haven’t prevented continued crashing and freezing, with many subscribers reporting that the newspaper takes too long to download and grinds to a halt when it reaches 95 per cent.
Like The Times app, this has potential, but we’d very much like more exclusive content. Video reports and perhaps even page 3 galleries?
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