New York Times leads the way with Editors Choice app that could change the way we enjoy news
So this is what newspapers are going to be like on the iPad? Fine by us.
The New York Times is always pretty quick on the uptake in these matters, with its delivered-to-your-desktop interactive Times Reader already proving to be a very successful means of diversifying its business to compensate for ever falling paper sales.
The Editors Choice app continues in that vein by supplying two pages of lead stories from the News, Business, Technology, Opinion, and features sections of the famous old newspaper.
The app presents news in a way the traditional print version of the paper could never do, with an intuitive touchscreen interface that couldn’t currently be achieved on the web at present either.
Clicking on a story very quickly takes you beyond the first few lines, and then turning the page from left to right allows you to read through the entire piece.
By clicking on a picture, you will access a story gallery, while embedded video content is of a good resolution and can easily be made full-screen. It’s an extremely immersive experience and a great way to start the day. If you live in the States, that is. Here we’ll have to wait until around midday.
This is certainly a sign of things to come, and it won’t be long until the full paper, and every other newspaper will be arriving on our virtual doormat every morning.
Buy this app: Download the New York Times Editors Choice app now
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