Red Bull's monthly magazine goes digital with a vast array of exciting new visual content
Red Bulletin Review
by on July 8, 2011
Red Bulletin, the monthly magazine from the energy drink giant has landed on the iPad, combining the brand’s impeccable eye for imagery and exciting content into a seamless digital form.
Compiling the best content from all the international versions of the printed magazine, the Red Bulletin app immerses users in to the awe-inspiring world of the Red Bull athletes with the diverse mix of sporting content infused with features on the cream of the music, film and art world crop.
Pushing the iPad’s digital magazine possibilities to its limits almost every article within the Red Bulletin app boasts additional content be it in the form of information hot spots, animations or, in most cases, high quality engaging video that expand on the image, interview or feature to help further visualise the great content at the reader’s disposal.
Helping ensure the app is simple to use and easy to navigate, all additional content is marked by the image of a red bull with a single tap infusing the multiple layers of content for a seamless transition.
A number of quick navigation options further plump this app’s ease of use credentials with the app hub and all issues currently free to download. One of the best showings of an iPad-based magazine to date, the latest issue of the Red Bulletin does however lack the dual portrait to landscape rotation offering with landscape the only current viewing option.
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