Subscription-based app set to make you a whole lot smarter
The Economist Review
by on August 24, 2011
To many The Economist is the place to go to find out just what is going on in the world. From politics to business, the publication has been guiding thoughts for more than 150 years now and it looks set to continue this impressive feat in the world of tablets and mobiles with the launch of the Economist app for Android.
In short, The Economist is an app that truly makes your phone a smartphone. It offers free insight from the Economist’s wealth of writers, giving you enough of a tease to make you seriously consider purchasing a subscription to the digital edition of the Economist.
In fact, the whole app is geared up for you to do this. From the opening page, you get the choice to add in your log-in details, subscribe or preview the digital edition. The preview gives you a good few articles and a decent feel for the app. It takes a few moments to download content but once this is done, you can simply swipe through the articles to read them. There’s nothing fancy with the way the app is laid out. It feels a lot like a mobile formatted website, but the amount of content available is impressive.
Given that a quarterly subscription to The Economist is a snip under £20, you may think twice before signing up. This does give you ultimate access to the digital content however – over iPod, Android and iPad, as well as the online archive and the audio edition.
While this is impressive, the app needs to shine more before it will entice new users to the content within.
Buy this app: Download The Economist app now
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